Driving destinations in Australia:bringing back the great family road trip

Regions located near large Australian capital cities, who have natural or man-made points of interest have promoted themselves as driving destinations. So what makes a great driving destination. With the increase petrol prices and changing families structures how do you promote your region as a driving destination. Marketing the concept of  ‘bringing back the great family road trip’ as a concept has to deal with rising petrol prices, short attention span of teenagers, cheap overseas travel and changing family habits.  Limestone Coast and the Wollongong region are both marketing themselves as drive destinations. What other examples are there?

South Australian Tourism Commission (SATC) is trying to promote the idea of ‘bringing back the great family road trip’ and encourage touring in the Limestone Coast region. The

Limestone Coast, South Australia

Limestone Coast, South Australia

Limestone coast is in southeast of South Australia. The region supports farming, wine, forestry and tourism. Towns of the coast include Bordertown, Keith, Millicent, Mount Gambier, Penola, and Naracoorte, the coastal resorts of Beachport, Kingston SE and Robe, and the wine-growing regions of Coonawarra, Padthaway, Wrattonbully and Mount Benson.

Driving Destinations in Australia- unique branding for regional Australia

Wollongong has the Grand Pacific Drive which encompasses some of the most spectacular coastline in New South Wales (NSW). Close to Sydney at the entrance of the Royal

Sea Cliff Bridge, Grand Pacific Drive,

Sea Cliff Bridge, Grand Pacific Drive,

National Park (world’s second oldest), the 140km drive takes you through coastal rainforests, quaint seaside villages and traverses along the iconic 665 metre Sea Cliff Bridge.

Grand Pacific Drive then makes its way into the bustling city of Wollongong, which is the main ‘hub’ along the drive, offering an abundance of adventure activities, great beaches and shopping, fantastic local restaurants and cafes, golf courses, art galleries and more. You can explore activities and attractions and places to eat while in Wollongong on this website.

From Wollongong continue south along Grand Pacific Drive into the beautiful coastal towns of Shellharbour and Kiama, with the drive ending in the spectacular Shoalhaven region.

Tourism and Event Planners – we would love to hear from you about regional collaboration for tourism at an Australian Regional Development Conference. Have you also promoted yourself as a driving destination?

Call for papers – Authors or organisations interested in submitting a paper or presenting a workshop are invited to submit an abstract of no more than 300 words outlining the aims, contents and conclusions of their paper or presentation; or about their intended role in a workshop.

Australian Regional Development Conference

15-16 October 2014, The Commercial Club Albury Secretariat: (T) 61 7 5502 2068 (F) 07 5527 3298 Email: secretariat@regionaldevelopment.org.au URL: www.regionaldevelopment.org.au

 

Queensland Plan: strengthening Queensland regional areas

One of the top 5 priorities for Queensland according to The Queensland Plan is strengthening Queensland regional areas. Minister responsible for The Queensland Plan is The Honourable Andrew Powell MP, Minister for Environment and Heritage Protection.

Creating a stronger sense of community cohesion and strengthening Queensland’s economy are the top two priorities across Queensland according to analysis of contributions to inform the development of The Queensland Plan, a 30-year vision for the state. Queenslanders also prioritised community health and well-being, balancing the economy with the environment and strengthening our regions as the top focus areas into the future. The Queensland Plan will be delivered by the end of the year.

Queensland Regional Areas

Queensland Map - strengthening regional areas

Queensland Map – strengthening regional areas

From the Far North Queensland the Region specific themes in a Colmar Brunton research report stated tha the top two key areas of focus for Far North Queensland residents aligned with total Queensland; community cohesion and to strengthen Queensland’s economy. However, the region placed a significantly stronger emphasis on balancing economic priorities with the environment:
1. Community cohesion – 86% (#1)
2. Strengthen Queensland’s economy – 85% (#2)
3. Balance economic priority with the environment – 73% (#4)
4. Foster community health and well-being – 71% (#3)
5. Strengthen our regions – 70% (#5).

Two specific sub areas of focus stood out for the Far North Queensland region:
1. Environmental sustainability; and
2. Being responsible for your own actions.

According to residents of Far North Queensland, environmental sustainability encompassed the conservation and protection of the environment and the provision of sustainable solutions. These residents had significantly higher levels of agreement with the conservation of water, produce and land (30%), the protection of wildlife, green corridors and the natural environment (27%) and the development of sustainable solutions including solar power (26%) as compared to total Queensland.
Being responsible for your own actions incorporated two generational groups – children and adults. Far North Queensland residents made significantly more mentions than total Queensland in support of cocooning children less to real world issues and to increase discipline (22%), as well as for people to take responsibility for their health and be charged for medical services they require (21%).

Providing education at all levels including school, home and the community to build pride (49%), diversifying the economy and industries (24%), investing in small towns and regions (22%) and emphasising the need for a common community vision for residents to ‘buy into’ (16%) were responses that had significantly higher levels of mentions than in total Queensland. Read More about the Queensland Plan.  

We would love to hear from you about strengthening regional areas at an Australian Regional Development Conference.

Call for papers – Authors or organisations interested in submitting a paper or presenting a workshop are invited to submit an abstract of no more than 300 words outlining the aims, contents and conclusions of their paper or presentation; or about their intended role in a workshop.

Australian Regional Development Conference

15-16 October 2014, The Commercial Club Albury Secretariat: (T) 61 7 5502 2068 (F) 07 5527 3298 Email: secretariat@regionaldevelopment.org.au URL: www.regionaldevelopment.org.au

 

Transport Hubs for Australia:

Transport Hubs for Australia, the intermodal issues for road, rail, ports and airports represents a challenge and opportunity for regional Australia. An intermodal logistics hub can be an economic asset for a regional community when they become a regional service centre.

Parkes has a long-standing plan to become a transport hub for all of Australia. It’s on the Newell Highway and the Sydney to Perth Rail line and it’s hoped an extension of the Melbourne to Brisbane rail line would mean freight companies could use Parkes as a distribution point to warehouse goods and then send them anywhere in the country.

 

Parkes, plans to be the transport hub for Australia

Parkes, plans to be the transport hub for Australia

70% of the Australian population can be
reached in one day from Parkes

Australian Regional Development  Conference, will be held in Albury NSW on the 15 – 16 October 2014 with a focus on the broad issues of economic, planning, environment and community development.

Call for papers – would you like to speak on transport and logistics hubs in regional Australia?

Authors or organisations interested in submitting a paper or presenting a workshop are invited to submit an abstract of no more than 300 words outlining the aims, contents and conclusions of their paper or presentation; or about their intended role in a workshop.

Australian Regional Development Conference

RDA Conference15-16 October 2014, The Commercial Club Albury
Secretariat (T) 61 7 5502 2068 (F) 07 5527 3298
Email: secretariat@regionaldevelopment.org.au URL: www.regionaldevelopment.org.au

Building Hubs and Clusters: strategy for industry in regional Australia

Proactive regional, rural and small communities are recognising the imperative for building hubs and clusters. In South Australia the Regional Development Australia (RDA) is waiting for the South Australian Government to finalise the details of a new ‘cluster’ group initiative. The Government announced $2.9 million funding in June to develop the industry working groups, to improve communication between regional businesses.

South Australia RDA

South Australia RDA

RDA will trial the networks in the Riverland and Murraylands. RDA, Chief executive Brenton Lewis says ….”We never entered into this cluster development on the premise that we would attract State Government funding, it wasn’t even on the radar,” he said.

“We believe that collaboration in regional business, like-minded businesses, is a smart thing to do.“It’s difficult for the businesses themselves to raise up and make that happen but we’re in a fantastic position as RDA to be able to facilitate the coming together initially.”

Read More from South Australia Read More  Posted Mon 21 Oct 2013

Building Hubs and Clusters

The benefits of clusters were spelled out in a Harvard Business Review article by professor Michael Porter, who defined them as “critical masses in one place of linked industries and institutions from suppliers to universities to government agencies – that enjoy unusual competitive success in a particular field.”

This critical mass, said Porter, has three important effects on competition: they increase productivity of local companies; they stimulate innovation; and prompt the creation of new businesses within the cluster.

Would you like to speak on hubs and clusters in regional development

Would you like to share your thoughts on: insights and experiences on developing community hubs; clusters; creating partnerships; community enagement and support; funding; and government support for these initiatives.

Building clusters and hubs for waste, bio-clusters and bio-hubs and energy hubs are very topical and we welcome submissions to speak at this conference on these topics.

Call for papers – hubs and clusters: would you like to speak on economic development at this conference?

Authors or organisations interested in submitting a paper or presenting a workshop are invited to submit an abstract of no more than 300 words outlining the aims, contents and conclusions of their paper or presentation; or about their intended role in a workshop.

Australian Regional Development Conference

RDA Conference15-16 October 2014, The Commercial Club Albury Secretariat: (T) 61 7 5502 2068 (F) 07 5527 3298 Email: secretariat@regionaldevelopment.org.au URL: www.regionaldevelopment.org.au

 

Rural Awards: recognising contribution

The Rural Industries Research and Development Corporation (RIRDC) Rural Women’s Award recognises contribution to rural communities.

NSW Minister for Primary Industries Katrina Hodgkinson today congratulated NSW’s Isobel Knight, a succession planning specialist now living at Loomberah near Tamworth as a national runner-up in the award.

The award celebrates her contribution to the rural community of NSW, and rural women’s contributions Australia-wide.

“Isobel has worked closely with more than 400 individual families as part of her business ‘proAGtive’, which delivers targeted workshops across Australia, helping farmers prepare succession plans and navigate through what can be a complex journey,” the minister said.

Mrs Knight received a $10,000 bursary as part of the NSW/ACT State Award and used this to develop an online platform for succession planning that rural businesses can easily access and use, Ms Hodgkinson said.

“This platform will educate farming families about how to prepare their businesses for succession and Isobel hopes it will inspire positive attitudes in relation to planning and encourage more families to do it,” she said. “As national runner-up, Isobel will receive an additional $10,000 bursary to enable her to develop her leadership skills continue to educate about succession planning.”

Applications for the 2014 RIRDC Rural Women’s Award are now open. Read More Daily Liberal

Rural Awards

Recognition awards have an important role in acknowleding and promoting success stories in rural and a regional communities, the media and the broader community.

The Australian Regional Development Conference held on the 15-16 October 2014 in Albury will be hosting The Regional Development Innovation Awards which will be presented at the conference dinner.

The awards aim to recognise and showcase innovation in regional communities. The Awards provide excellent opportunities for networking and recognition. The 2014 Award categories include the following: Economic Development; Planning & Building; Environment & Sustainability; Community Development. The nomination form is on the conference website.

To make a submission for the Innovation Award for this conference please click on this link conference website or contact the conference secretariat at  secretariat@regionaldevelopment.org.au.

RDA ConferenceRegional Development Australia: The Conference  15-16 October 2014, The Commercial Club Albury Secretariat: (T) 61 7 5502 2068 (F) 07 5527 3298 Email: secretariat@regionaldevelopment.org.au URL: www.regionaldevelopment.org.au