Kim Hewson, Principal at Economic Transitions will present on developing strategies for sustainable tourism at the Australian Regional Development Conference being held in Albury on the 26– 27 August 2015.
Speaker Introduction: Kim Hewson has over 30 years’ experience in the hospitality and tourism industry, including positions as General Manager of hotels in Perth, Regional Director of Sales and Marketing for an international hotel chain leading their global offices, and director of Australian and New Zealand markets with various hospitality and tourism products. With experience in a number of regional and international locations, Kim has a solid understanding of the global environment and the diversified requirements of tourists.
Kim graduated from the University of Western Australia with an Executive Master of Business Administration (EMBA). With an interest in sustainable tourism, Kim completed her thesis on, ‘A Strategic Analysis of the Key Success Factors of Developing a Sustainable Tourism Resort in a Remote Location – Cocos (Keeling) Islands’. Keen to continue her research in the sustainability of regional and remote locations through the implementation of tourism strategies, Kim was accepted through the Curtin Sustainable Tourism Centre at Curtin University in 2011 for research in a Doctor of Philosophy (PhD). Her current research focuses on the economic diversification of regional mining communities, and is titled, ‘The Development of Sustainable Tourism as an Economic Alternative to Supplement Mining Based Regional Economies – Kalgoorlie, Western Australia’.
Since commencing Economic Transitions in 2011, Kim has focused on the development of sustainable tourism as an alternative for economic growth in regional Australia.
Presentation Title: Development of a Strategy for Sustainable Tourism – Shire of Leonora, North Eastern Goldfields of Western Australia
Overview: Mining in the Goldfields of Western Australia has experienced unprecedented growth over the past few decades. Many shires and towns have survived on a mono-economy which ultimately matures in parallel with the mining lifecycle. However, the mining lifecycle is dependent on a number of variables which makes the market both volatile and capricious. The Shire of Leonora (Shire), a remote outback town in the North Eastern Goldfields of Western Australia, is one such town. Recognising that its longer term sustainability required economic diversification, the Shire undertook the development of a tourism strategy which would have the potential to provide commercial multiplicity and social value.
This paper aims to provide economic and tourism developers in regional centres an outline of the process undertaken in developing a working tourism strategy with the Shire of Leonora, and to illustrate the importance of stakeholder engagement and community participation in developing a working strategy.
The contents of the paper will include the geographical, economic and social overview of the Shire of Leonora; identify the outcomes required by the Shire; apply models and tools in developing the strategy to ensure practicable outcomes; identify the carrying capacity of the Shire for the tourism sector; consider the processes established to ensure community participation in recognising current and potential tourist attractions in the Shire; identify future tourism potential through project development categorised into short, medium and long term projects; and the importance of risk analysis in project development.
The conclusions of the paper will assess the completion of the tourism strategy, post submission endorsement by Council, project commencement and funding, and where are they now.
About the Conference
The Australian Regional Development Conference is an initiative of the Association for Sustainability in Business Inc., a non-Government ‘not-for-profit’ organisation. The 2015 theme is “Redefining the Future of Regional Australia”, it will explore the issues and opportunities facing Regional Australia today and into the future.
Concurrent streams will focus on the following topics:
- Sustainability / Renewables
- Population Movements
- Community Development
- Government Policy
- Cultural Tourism / Regional Tourism Development
- Free Trade Agreements
- Transport and Logistics
- NBN / Broadband Communication
- Banking / Finance