Simon McArthur discusses the Sustainable Tourism Model

Simon McArthur - photo

Associate Professor Simon McArthur, Deputy Chair, Australian Regional Tourism Network

Discussing the Sustainable Tourism Model will be Associate Professor Simon McArthur, Deputy Chair, Australian Regional Tourism Network as a Keynote Speaker at the 3rd Australian Regional Development Conference Participation and Progress to be held in Canberra on 5 – 6 September 2016.

Simon will be speaking on ‘Out with the Plan, in with the Model’.

Many standard tourism plans have tried to introduce actions to move tourism towards a more sustainable approach. But plans are like a visitor’s photo – almost as soon as the shot is taken, the people and place changes. Enter a new approach – the Sustainable Tourism Model (or STM).

The Sustainable Tourism Model

The STM is like a living, breathing plan, but it only triggers action when reliable feedback says it is critical, and even them it has an armament of sliding scale responses to choose from. Now we monitor, learn and respond when needed, and when it’s fixed, we back off and return to monitoring.

The STM addresses three questions:

  1. Where do we want to be (the conventional desired future stuff of a tourism plan)
  2. How do we know how close we are (clever monitoring linked to maximum and minimum realistic standards)
  3. What do we do if the standards aren’t being met (multiple choice options to respond, known as adaptive management)

Case Studies Presented

This presentation will profile a collection of STM’s and derive some key lessons for those contemplating them. Case studies will include: South Australia’s Kangaroo Island (the longest running STM); Sydney’s former Quarantine Station (where the STM is managed by a tourism operator to look after their cultural tourism site, and avoid expensive regulation, and the Bahamas (covering a marine environment and multiple local communities) and Cyprus (featuring the latest in information technology for any user to grasp).

Simon has 25 years’ experience in tourism planning, development and operations. He has extensive qualifications that include a Masters in Business Administration, PhD in Tourism Management, Associate Professorship in Hotel Management and Bachelor of Applied Science in Natural Resource Management. He is Deputy Chairperson of the Australian Regional Tourism Network and has been a Board Member for several years.

The 3rd Australian Regional Development Conference; Participation and Progress will be held in Canberra on 5 – 6 September 2016 to register for the conference CLICK HERE.

Early bird closes on 25th July so be quick to receive a discounted rate. To view the Conference Program CLICK HERE. With over 60 speakers and 7 keynote speakers, an Awards Dinner for the ‘Regional Innovation Awards’ (now open) it is a Conference opportunity not to be missed.

The conference explores opportunities for innovation in regional Australia. With its rich resources, diversity, and value, regional Australia is the catalyst for the future and the Conference addresses issues such as sustainable development, environmental sustainability, land use, community development, investment, agribusiness and innovation.

Just Another Day in WA: Tourism WA’s new marketing campaign

perth tourism“Just Another Day in WA” is the new tourism marketing campaign that will sell Western Australia to the rest of the world.

The latest Tourism WA campaign, which has a $5.5 million domestic media buy, was launched at the State Reception Centre at Kings Park on Friday morning as reported by Perth Now.

The campaign uses real West Australians to show how seemingly unique, unforgettable experiences are in fact “Just Another Day in WA”.

It’s a significant departure from previous Tourism WA campaigns under the Experience Extraordinary brand, which generally showcased the state through big, blockbuster moments and shots of sweeping landscapes.

The “down-to-earth” campaign is more understated, bringing the message home with real West Australians having a real good time.

Truffles in Manjimup, stingrays in Hamelin Bay, sculptures at Lake Ballard and a hungry horse in Kookynie are front and centre in the first release of the tourism advertisements.

Tourism Council WA chief executive officer Evan Hall said the new campaign was a “great way to tell the story of what WA has to offer”.

“The tourism industry will get behind this campaign and invest in cooperative marketing to sell holidays in WA. The more the government invests, the more we can invest,” Mr Hall said.

“We know from experience that good tourism campaigns, with extensive media exposure, attract attention and increase tourism.”

Currently every $1 spent on advertising WA results in an additional $22 visitor spending in the state economy, according to Tourism Council WA.

The campaign is expected to have a lifespan of up to four years.

A suite of new content assets are also being developed throughout the campaign that will tell first-person stories and unique experiences from locals.

A further nine films will be produced later in the year to promote Perth, the North West and Coral Coast. To read more click here.

The 3rd Australian Regional Development Conference; Participation and Progress will be held in Canberra on 5 – 6 September 2016 to register for the conference CLICK HERE.

The conference explores opportunities for innovation in regional Australia. With its rich resources, diversity, and value, regional Australia is the catalyst for the future.

Addressing issues such as sustainable development, environmental sustainability, land use, community development, investment, agribusiness and innovation it is an opportunity not to be missed.

Murraylands Tourism Partnership’s new name and structure

Murraylands regional developmentAfter an independent review in late 2015, the Murraylands Tourism Partnership have adopted a new name, and a new structure for this year.

Based on recommendations by local government funding partners, the organisation are now named the Murray River Lakes and Coorong Tourism Alliance.

Along with the new title will be a complete restructure and all new board members for the new organisation.

The group are responsible for holistic development of tourism, and the promotion of the Murray River Lakes and Coorong region and the board members act as the oversight to the work of tourism alliance.

Current local funding groups, the Rural City of Murray Bridge, Mid Murray Council and the Coorong District Council will now also be joined by the Alexandrina Council.

The organisation have up to five new voluntary positions available, including the role of Chairperson to the Board, and are calling on applicants to express interest.

A new Tourism Development Officer has been sought as it yet to be announced.

Last year’s review was constructed by a survey of tourism operators.

As a stakeholder in the tourism partnership, the CEO of Regional Development Australia Jo Podoliak said she was overwhelmed by the multiple positive responses to the survey.

“The level of engagement from industry is really positive and reinforces to us that industry operators in the region are keen to be involved, offer invaluable insight and are enthusiastic about growing this important industry,” she said.

Ms Podoliak described the changes and new positions as reflecting an exciting time for tourism in the region. To read more click here.

The 2016 Regional Development Conference will be held 5-6 September in Canberra.

To express your interest in the 2016 Conference CLICK HERE.

Victoria shifts focus to regional areas with new tourism push as a 3 year plan

victorian countrysideVictoria has launched a $3m push to convince tourists to “Wander Victoria” in a campaign that focuses on the state’s 11 regions and aims to draw Melburnians and state-border dwellers to some of its undiscovered wonders.

The campaign, created by Clemenger BBDO Melbourne, has been three years in the making and plays to a state government plan to get locals to make the most of their own state and to get tens of thousands of new Victorian residents each year to spend more on the local tourism economy.

At the same time the campaign launch has be used as an opportunity to promote the new rebranded tourism body Visit Victoria, announced by the Victorian Government last year.

Clemenger’s campaign features a group of friends finishing lunch at a vineyard, with one of the group announcing “I think I’ll walk”.

In a rare move, rather than the state tourism marketing body taking full control of the campaign, all 11 of Victoria’s regional tourism bodies were engaged in the creation of the campaign to allow their unique needs to be heard and to also avoid the common criticism in tourism marketing at all levels that some had been left out – a particular challenge that Tourism Australia often faces. To view the article and campaign details click here.

Dr Nigel Hardiman from the Top Education Institute to present on Long-Distance Walking Tracks and Tourism

Dr Nigel Hardiman, Academic Director, Business Programmes at Top Education Institute to present at the Australian Regional Development Conference being held next week (26– 27 August 2015) at the Commercial Club Albury.

The Conference is an initiative of the Association for Sustainability in Business Inc., a non-Government ‘not-for-profit’ organisation.

Dr Nigel Hardiman

Dr Nigel Hardiman

Speaker Introduction: Dr. Nigel Hardiman’s early career spanned 20 years in the private commercial sector, specialising in marketing, international business and strategic management within companies such as British Leyland, NEC, Alcatel and Telstra, throughout Europe, Asia and Australia. After completing his MAppSc and PhD in environmental science at the University of Western Sydney in 2002, he has taught widely at universities in the UK, Australia and Singapore. His research and consulting interests today focus on social, economic and biophysical impacts of ecologically sustainable tourism and the potential for private and/or public sector sustainable development initiatives to contribute to biodiversity conservation.

Presentation Title: Long-Distance Walking Tracks: Offering Regional Tourism in the Slow Lane
Co-Author: Shelley Burgin, Professor of Environmental Management at Bond University

Overview: Nature-based destination tourism has witnessed substantial growth in recent years, particularly in Regional Areas. This type of tourism is for people who do not want to merely passively view scenic landscape but to actively immerse themselves within it, for example by undertaking long-distance walks. Many tourism agencies and local governments have responded to such demand by developing, branding and promoting ‘walking products’; overseas examples include: the UK’s Pennine Way; the USA’s Appalachian Trail; Peru’s Inca Trail; New Zealand’s Tongariro Circuit and Milford Track; while in Australia enthusiasts can tackle the Overland Track and South-West Coast Track (Tasmania), the Larapinta Trail and Jatbula Trail (Northern Territory) and Thorsborne Trail (Queensland). Such products offer benefits to visitors in terms of healthy exercise undertaken in stunning scenery, along with enhanced awareness and appreciation of the natural environment. Local governments, commercial tourism operators, and land conservation agencies within whose purview such walks are located, derive economic benefits in terms of increased employment and/or income with minimal outlay in the development of the walking tracks. In this paper we (i) review trends in consumer behaviour driving demand for such products; (ii) consider potential regional economic benefits arising from them and (iii) describe a proposal for a new long distance walking track in the Greater Blue Mountains World Heritage Area in New South Wales.

About the Conference
The Australian Regional Development Conference is an initiative of the Association for Sustainability in Business Inc., a non-Government ‘not-for-profit’ organisation. The 2015 theme is “Redefining the Future of Regional Australia”, it will explore the issues and opportunities facing Regional Australia today and into the future.

Concurrent streams will focus on the following topics:

  • Sustainability / Renewables
  • Population Movements
  • Community Development
  • Government Policy
  • Innovation
  • Infrastructure
  • Cultural Tourism / Regional Tourism Development
  • Free Trade Agreements
  • Transport and Logistics
  • NBN / Broadband Communication
  • Banking / Finance

To view and/or download the Australian Regional Development Conference program please click here.