Shannon Olds, Cultural Tourism Development Officer at the Office of Environment and Heritage will present at the Australian Regional Development Conference will be held at the Commercial Club Albury on the 26– 27 August 2015.
Speaker Introduction: Shannon is a Wiradjuri woman from central west NSW and is the project manager of the Cultural Tourism Development Program. Shannon’s role is to increase the profile of cultural tourism within NSW national parks by working alongside Aboriginal people/communities to establish sustainable cultural tourism enterprises. Shannon has extensive experience in working with Aboriginal communities across the state. Prior to her role with OEH she was employed at her local land council and sat on the board of the lachlan CMA regional Aboriginal reference group and mid-lachlan Aboriginal housing co-operative. Shannon has a Bachelor of commmerce degree with a major in accounting and business law. Shannon was the recipient of this years Carol Kendall award which is an award that acknowledges outstanding contribution in a number of areas, Shannon won for her achievements in community liaison and project management.
Presentation Title: Cultural Tourism Development Program
Overview: The Cultural Tourism Development Program (CTDP) is an initiative of the Customer Experience Division and has been operating for the past 18 months.
It is a strategic state-wide program which facilitates and supports Aboriginal businesses, and Aboriginal business development by engaging and working collaboratively with Aboriginal communities/individuals who have been identified as having the potential to develop and deliver a new or enhanced cultural tourism experience within their local national park/s.
The program’s objectives are to increase the profile of Aboriginal cultural tourism within NSW, contribute to community capacity building through training and development and increase employment and economic development opportunities for Aboriginal people. This is achieved through the establishment of sustainable Aboriginal owned and operated tourism enterprises and a long-term partnership with NPWS.
The strategies implemented to achieve the program objectives include, facilitation of community workshops which provide an overview of the tourism industry and what is needed to succeed. A SWOT and Gap analysis is done through brainstorming and an action plan is developed to progress ideas and address any needs i.e. training etc. The CTDP Handbook is also an integral component of the program, designed specifically to assist new business operators with the development of a new cultural tourism experience. The program manager also plays a key role in assisting with industry networking and mentoring. Participants receive guidance and support on an ongoing basis from initial concept through to establishment and operations.
The NPWS CTDP program has the support of the NSW Aboriginal Land Council, Indigenous Business Australia, Tourism Australia, Destination NSW, the Local Government Aboriginal Network, the Aboriginal Economic Development Officer Program and Many Rivers Micro Financing. Already the CTDP has enjoyed great success, assisting with the development of five new Aboriginal owned and operated businesses
About the Conference
The Australian Regional Development Conference is an initiative of the Association for Sustainability in Business Inc., a non-Government ‘not-for-profit’ organisation.
Themed Redefining the Future of Regional Australia, the Conference will explore the issues and opportunities facing Regional Australia today and into the future.
Sub themes for concurrent sessions
- Sustainability / Renewables
- Population Movements
- Community Development
- Government Policy
- Cultural Tourism / Regional Tourism Development
- Free Trade Agreements
- Transport and Logistics
- NBN / Broadband Communication
- Banking / Finance