Simon McArthur discusses the Sustainable Tourism Model

Simon McArthur - photo

Associate Professor Simon McArthur, Deputy Chair, Australian Regional Tourism Network

Discussing the Sustainable Tourism Model will be Associate Professor Simon McArthur, Deputy Chair, Australian Regional Tourism Network as a Keynote Speaker at the 3rd Australian Regional Development Conference Participation and Progress to be held in Canberra on 5 – 6 September 2016.

Simon will be speaking on ‘Out with the Plan, in with the Model’.

Many standard tourism plans have tried to introduce actions to move tourism towards a more sustainable approach. But plans are like a visitor’s photo – almost as soon as the shot is taken, the people and place changes. Enter a new approach – the Sustainable Tourism Model (or STM).

The Sustainable Tourism Model

The STM is like a living, breathing plan, but it only triggers action when reliable feedback says it is critical, and even them it has an armament of sliding scale responses to choose from. Now we monitor, learn and respond when needed, and when it’s fixed, we back off and return to monitoring.

The STM addresses three questions:

  1. Where do we want to be (the conventional desired future stuff of a tourism plan)
  2. How do we know how close we are (clever monitoring linked to maximum and minimum realistic standards)
  3. What do we do if the standards aren’t being met (multiple choice options to respond, known as adaptive management)

Case Studies Presented

This presentation will profile a collection of STM’s and derive some key lessons for those contemplating them. Case studies will include: South Australia’s Kangaroo Island (the longest running STM); Sydney’s former Quarantine Station (where the STM is managed by a tourism operator to look after their cultural tourism site, and avoid expensive regulation, and the Bahamas (covering a marine environment and multiple local communities) and Cyprus (featuring the latest in information technology for any user to grasp).

Simon has 25 years’ experience in tourism planning, development and operations. He has extensive qualifications that include a Masters in Business Administration, PhD in Tourism Management, Associate Professorship in Hotel Management and Bachelor of Applied Science in Natural Resource Management. He is Deputy Chairperson of the Australian Regional Tourism Network and has been a Board Member for several years.

The 3rd Australian Regional Development Conference; Participation and Progress will be held in Canberra on 5 – 6 September 2016 to register for the conference CLICK HERE.

Early bird closes on 25th July so be quick to receive a discounted rate. To view the Conference Program CLICK HERE. With over 60 speakers and 7 keynote speakers, an Awards Dinner for the ‘Regional Innovation Awards’ (now open) it is a Conference opportunity not to be missed.

The conference explores opportunities for innovation in regional Australia. With its rich resources, diversity, and value, regional Australia is the catalyst for the future and the Conference addresses issues such as sustainable development, environmental sustainability, land use, community development, investment, agribusiness and innovation.

Just Another Day in WA: Tourism WA’s new marketing campaign

perth tourism“Just Another Day in WA” is the new tourism marketing campaign that will sell Western Australia to the rest of the world.

The latest Tourism WA campaign, which has a $5.5 million domestic media buy, was launched at the State Reception Centre at Kings Park on Friday morning as reported by Perth Now.

The campaign uses real West Australians to show how seemingly unique, unforgettable experiences are in fact “Just Another Day in WA”.

It’s a significant departure from previous Tourism WA campaigns under the Experience Extraordinary brand, which generally showcased the state through big, blockbuster moments and shots of sweeping landscapes.

The “down-to-earth” campaign is more understated, bringing the message home with real West Australians having a real good time.

Truffles in Manjimup, stingrays in Hamelin Bay, sculptures at Lake Ballard and a hungry horse in Kookynie are front and centre in the first release of the tourism advertisements.

Tourism Council WA chief executive officer Evan Hall said the new campaign was a “great way to tell the story of what WA has to offer”.

“The tourism industry will get behind this campaign and invest in cooperative marketing to sell holidays in WA. The more the government invests, the more we can invest,” Mr Hall said.

“We know from experience that good tourism campaigns, with extensive media exposure, attract attention and increase tourism.”

Currently every $1 spent on advertising WA results in an additional $22 visitor spending in the state economy, according to Tourism Council WA.

The campaign is expected to have a lifespan of up to four years.

A suite of new content assets are also being developed throughout the campaign that will tell first-person stories and unique experiences from locals.

A further nine films will be produced later in the year to promote Perth, the North West and Coral Coast. To read more click here.

The 3rd Australian Regional Development Conference; Participation and Progress will be held in Canberra on 5 – 6 September 2016 to register for the conference CLICK HERE.

The conference explores opportunities for innovation in regional Australia. With its rich resources, diversity, and value, regional Australia is the catalyst for the future.

Addressing issues such as sustainable development, environmental sustainability, land use, community development, investment, agribusiness and innovation it is an opportunity not to be missed.

Shannon Olds from the Office of Environment and Heritage to present on Cultural Tourism

Shannon Olds, Cultural Tourism Development Officer at the Office of Environment and Heritage will present at the Australian Regional Development Conference will be held at the Commercial Club Albury on the 26– 27 August 2015.

Speaker Introduction: Shannon is a Wiradjuri woman from central west NSW and is the project manager of the Cultural Tourism Development Program. Shannon’s role is to increase the profile of cultural tourism within NSW national parks by working alongside Aboriginal people/communities to establish sustainable cultural tourism enterprises. Shannon has extensive experience in working with Aboriginal communities across the state. Prior to her role with OEH she was employed at her local land council and sat on the board of the lachlan CMA regional Aboriginal reference group and mid-lachlan Aboriginal housing co-operative. Shannon has a Bachelor of commmerce degree with a major in accounting and business law. Shannon was the recipient of this years Carol Kendall award which is an award that acknowledges outstanding contribution in a number of areas, Shannon won for her achievements in community liaison and project management.

Presentation Title: Cultural Tourism Development Program

Overview: The Cultural Tourism Development Program (CTDP) is an initiative of the Customer Experience Division and has been operating for the past 18 months.

It is a strategic state-wide program which facilitates and supports Aboriginal businesses, and Aboriginal business development by engaging and working collaboratively with Aboriginal communities/individuals who have been identified as having the potential to develop and deliver a new or enhanced cultural tourism experience within their local national park/s.

The program’s objectives are to increase the profile of Aboriginal cultural tourism within NSW, contribute to community capacity building through training and development and increase employment and economic development opportunities for Aboriginal people. This is achieved through the establishment of sustainable Aboriginal owned and operated tourism enterprises and a long-term partnership with NPWS.

The strategies implemented to achieve the program objectives include, facilitation of community workshops which provide an overview of the tourism industry and what is needed to succeed. A SWOT and Gap analysis is done through brainstorming and an action plan is developed to progress ideas and address any needs i.e. training etc. The CTDP Handbook is also an integral component of the program, designed specifically to assist new business operators with the development of a new cultural tourism experience. The program manager also plays a key role in assisting with industry networking and mentoring. Participants receive guidance and support on an ongoing basis from initial concept through to establishment and operations.

The NPWS CTDP program has the support of the NSW Aboriginal Land Council, Indigenous Business Australia, Tourism Australia, Destination NSW, the Local Government Aboriginal Network, the Aboriginal Economic Development Officer Program and Many Rivers Micro Financing. Already the CTDP has enjoyed great success, assisting with the development of five new Aboriginal owned and operated businesses

About the Conference

The Australian Regional Development Conference is an initiative of the Association for Sustainability in Business Inc., a non-Government ‘not-for-profit’ organisation.

Themed Redefining the Future of Regional Australia,  the Conference will explore the issues and opportunities facing Regional Australia today and into the future.

Sub themes for concurrent sessions

  • Sustainability / Renewables
  • Population Movements
  • Community Development
  • Government Policy
  • Innovation
  • Infrastructure
  • Cultural Tourism / Regional Tourism Development
  • Free Trade Agreements
  • Transport and Logistics
  • NBN / Broadband Communication
  • Banking / Finance

To view and/or download the Conference program, please click here.  For information on registration or to book your delegate pass, visit the website here.

Greg Lawrence of Riverina Regional Tourism presenting at the Australian Regional Development Conference

Greg Lawrence, Director and Chair of Riverina Regional Tourism to present at the Australian Regional Development Conference being held at the Commercial Club Albury on the 26– 27 August 2015.

Greg Lawrence

Greg Lawrence

Speaker Introduction: Greg has over 40 years experience in the tourism industry, working in the Cruise industry with companies like P&O, Cunard & Sitmar, as well as the Golf, wine. Greg and his wife Fiona also owned a country pub in North-east Victoria and Greg has now joined local government in the tourism & economic development. Greg also believes in giving back and has been a Board member of destination Albury Wodonga as deputy chair, president of Australian Institute of Travel & Tourism, was treasurer of the Deniliquin chamber of commerce and on the executive of the Griffith Business Chamber. Greg is passionate about tourism, customer service and development.

Presentation Title: The Riverina – More than just Food and Wine

Overview: The Riverina region of NSW is a largely untapped tourism destination. Covering a huge area of approximately 60,000 km2, the region’s main industry is agriculture. Tourism is not high on the political agenda, and funding from government and industry for tourism promotion is limited.

About the Conference:  The Australian Regional Development Conference is an initiative of the Association for Sustainability in Business Inc., a non-Government ‘not-for-profit’ organisation.

Themed Redefining the Future of Regional Australia, the Conference will explore the issues and opportunities facing Regional Australia today and into the future. 

Concurrent session topics:

  • Sustainability / Renewables
  • Population Movements
  • Community Development
  • Government Policy
  • Innovation
  • Infrastructure
  • Cultural Tourism / Regional Tourism Development
  • Free Trade Agreements
  • Transport and Logistics
  • NBN / Broadband Communication
  • Banking / Finance

For more information and/or to register for the Conference, please visit the website here.

Chris Green of Crowe Horwath to present on ‘Creating Sustainability in Regional Tourism’

Christopher Green, Principal – Business Advisory at Crowe Horwath will present at the Australian Regional Development Conference being held at the Commercial Club Albury on the 26– 27 August 2015.

The Conference is an initiative of the Association for Sustainability in Business Inc., a non-Government ‘not-for-profit’ organisation.

Christopher Green

Christopher Green

Presenter Introduction: With over 7 years experience, Christopher specialises in Strategic Planning and Business Plans for larger businesses in North East Victoria and the Southern Riverina.

Most recently, Christopher was the Director of a regionally based Strategic Advisory firm in Wangaratta where he provided a variety of high level strategic options to his clients.

Christopher combines the practical, commercial and technical experience needed to deliver positive outcomes with a unique understanding of the issues facing regionally based organisations. Additionally, he has a comprehensive knowledge of Government grants currently available that can assist clients in achieving their goals.

Christopher undertakes an active role in his local community through participation in a variety of community groups and boards.

Presentation Title: Creating Sustainability in Regional Tourism – a case study
Co-Author: Kylie Smith, Principal – Business Advisory at Crowe Horwath

Overview: Sustainability in tourism plays an important role in the overall ongoing growth and success of regional areas. Developing a process to understand what drives sustainability and leverage opportunities is a key aspect of successfully creating sustainability in regional tourism.

To view and/or download the Australian Regional Development Conference program, visit the website here.