Murraylands Tourism Partnership’s new name and structure

Murraylands regional developmentAfter an independent review in late 2015, the Murraylands Tourism Partnership have adopted a new name, and a new structure for this year.

Based on recommendations by local government funding partners, the organisation are now named the Murray River Lakes and Coorong Tourism Alliance.

Along with the new title will be a complete restructure and all new board members for the new organisation.

The group are responsible for holistic development of tourism, and the promotion of the Murray River Lakes and Coorong region and the board members act as the oversight to the work of tourism alliance.

Current local funding groups, the Rural City of Murray Bridge, Mid Murray Council and the Coorong District Council will now also be joined by the Alexandrina Council.

The organisation have up to five new voluntary positions available, including the role of Chairperson to the Board, and are calling on applicants to express interest.

A new Tourism Development Officer has been sought as it yet to be announced.

Last year’s review was constructed by a survey of tourism operators.

As a stakeholder in the tourism partnership, the CEO of Regional Development Australia Jo Podoliak said she was overwhelmed by the multiple positive responses to the survey.

“The level of engagement from industry is really positive and reinforces to us that industry operators in the region are keen to be involved, offer invaluable insight and are enthusiastic about growing this important industry,” she said.

Ms Podoliak described the changes and new positions as reflecting an exciting time for tourism in the region. To read more click here.

The 2016 Regional Development Conference will be held 5-6 September in Canberra.

To express your interest in the 2016 Conference CLICK HERE.

Victoria shifts focus to regional areas with new tourism push as a 3 year plan

victorian countrysideVictoria has launched a $3m push to convince tourists to “Wander Victoria” in a campaign that focuses on the state’s 11 regions and aims to draw Melburnians and state-border dwellers to some of its undiscovered wonders.

The campaign, created by Clemenger BBDO Melbourne, has been three years in the making and plays to a state government plan to get locals to make the most of their own state and to get tens of thousands of new Victorian residents each year to spend more on the local tourism economy.

At the same time the campaign launch has be used as an opportunity to promote the new rebranded tourism body Visit Victoria, announced by the Victorian Government last year.

Clemenger’s campaign features a group of friends finishing lunch at a vineyard, with one of the group announcing “I think I’ll walk”.

In a rare move, rather than the state tourism marketing body taking full control of the campaign, all 11 of Victoria’s regional tourism bodies were engaged in the creation of the campaign to allow their unique needs to be heard and to also avoid the common criticism in tourism marketing at all levels that some had been left out – a particular challenge that Tourism Australia often faces. To view the article and campaign details click here.

Kim Hewson, Principal at Economic Transitions will present on the development of strategies for sustainable tourism

Kim Hewson, Principal at Economic Transitions will present on developing strategies for sustainable tourism at the Australian Regional Development Conference being held in Albury on the 26– 27 August 2015.

Kim Hewson

Kim Hewson

Speaker Introduction:  Kim Hewson has over 30 years’ experience in the hospitality and tourism industry, including positions as General Manager of hotels in Perth, Regional Director of Sales and Marketing for an international hotel chain leading their global offices, and director of Australian and New Zealand markets with various hospitality and tourism products.  With experience in a number of regional and international locations, Kim has a solid understanding of the global environment and the diversified requirements of tourists.

Kim graduated from the University of Western Australia with an Executive Master of Business Administration (EMBA). With an interest in sustainable tourism, Kim completed her thesis on, ‘A Strategic Analysis of the Key Success Factors of Developing a Sustainable Tourism Resort in a Remote Location – Cocos (Keeling) Islands’.  Keen to continue her research in the sustainability of regional and remote locations through the implementation of tourism strategies, Kim was accepted through the Curtin Sustainable Tourism Centre at Curtin University in 2011 for research in a Doctor of Philosophy (PhD).  Her current research focuses on the economic diversification of regional mining communities, and is titled, ‘The Development of Sustainable Tourism as an Economic Alternative to Supplement Mining Based Regional Economies – Kalgoorlie, Western Australia’.

Since commencing Economic Transitions in 2011, Kim has focused on the development of sustainable tourism as an alternative for economic growth in regional Australia.

Presentation Title: Development of a Strategy for Sustainable Tourism – Shire of Leonora, North Eastern Goldfields of Western Australia

Overview: Mining in the Goldfields of Western Australia has experienced unprecedented growth over the past few decades. Many shires and towns have survived on a mono-economy which ultimately matures in parallel with the mining lifecycle. However, the mining lifecycle is dependent on a number of variables which makes the market both volatile and capricious. The Shire of Leonora (Shire), a remote outback town in the North Eastern Goldfields of Western Australia, is one such town. Recognising that its longer term sustainability required economic diversification, the Shire undertook the development of a tourism strategy which would have the potential to provide commercial multiplicity and social value.

This paper aims to provide economic and tourism developers in regional centres an outline of the process undertaken in developing a working tourism strategy with the Shire of Leonora, and to illustrate the importance of stakeholder engagement and community participation in developing a working strategy.

The contents of the paper will include the geographical, economic and social overview of the Shire of Leonora; identify the outcomes required by the Shire; apply models and tools in developing the strategy to ensure practicable outcomes; identify the carrying capacity of the Shire for the tourism sector; consider the processes established to ensure community participation in recognising current and potential tourist attractions in the Shire; identify future tourism potential through project development categorised into short, medium and long term projects; and the importance of risk analysis in project development.

The conclusions of the paper will assess the completion of the tourism strategy, post submission endorsement by Council, project commencement and funding, and where are they now.

About the Conference
The Australian Regional Development Conference is an initiative of the Association for Sustainability in Business Inc., a non-Government ‘not-for-profit’ organisation. The 2015 theme is “Redefining the Future of Regional Australia”, it will explore the issues and opportunities facing Regional Australia today and into the future.

Concurrent streams will focus on the following topics:

  • Sustainability / Renewables
  • Population Movements
  • Community Development
  • Government Policy
  • Innovation
  • Infrastructure
  • Cultural Tourism / Regional Tourism Development
  • Free Trade Agreements
  • Transport and Logistics
  • NBN / Broadband Communication
  • Banking / Finance

To view and/or download the Conference program, please click here.  For information on registration or to book your delegate pass, visit the website here.

Funding Available for Regional Airports

Local councils and eligible regional airport owners can apply for up to $50 million in funding to support airport infrastructure projects that help boost regional tourism.

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Image courtesy of Minister for Regional Tourism John Barilaro and the NSW Government

The NSW Government’s Regional Tourism Infrastructure Fund (RTIF) is for projects that deliver a net economic benefit and meet the RTIF Regional Airports program’s objectives.

Minister for Regional Tourism John Barilaro said that improving access to regional airports had the potential to boost visitor numbers and create jobs.

“Regional NSW has some of the best tourist attractions in the world, and I want visitors to have a great experience and come back, and then I want them telling their friends and families,” Barilaro said.

“Currently over half the international tourists visiting Australia arrive at Sydney’s Kingsford-Smith Airport, yet only 20 per cent travel on to regional NSW. Upgrading regional airport infrastructure has the potential to improve this.”

Eligible regional airports are Albury, Armidale, Ballina Byron Gateway, Bathurst, Bourke, Broken Hill, Cobar, Coffs Harbour, Cooma, Coonamble, Coonabarabran, Dubbo, Grafton, Griffith, Lismore, Lightning Ridge, Lord Howe, Merimbula, Moree, Moruya, Narrandera, Narrabri, Newcastle, Orange, Parkes, Port Macquarie, Tamworth, Taree, Wagga Wagga and Walgett.


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